The second wave did not surprise us but still further complicated our lives. At a time of fragility for tourism it is important to know how to take advantage of every opportunity to be able to continue to promote one's business. In this article we will discuss some strategies that have been put in place by the hotel industry and from other parts of the tourism industry, and we will try to understand how they can be used for the benefit of accommodations.
One of the crucial stages of tourism advertising is the promotion of the territory. In fact, showing one's clientele what activities and sights one's area holds for those who visit it is a great hook. Think of museums, for example. At the moment, many galleries and exhibitions have decided to respond to the temporary closure by making available some virtual tour, which transport the user in front of the desired work, taking advantage of the explanation, just as if they were visiting it at that very moment.
Hotels and Virtual Tours
There are two possible solutions: the first is to sponsor the virtual tour of the exhibition, as an additional topic to use its own channels to entice future tourists to visit the city, adding services and other activities offered by the facility. While the second option, involves using the virtual tour to show its customers the hotel and its amenities. In fact, many hotels make use of 360° video or virtual reality to show their rooms, restaurant or gym. In this way, the user is more engaged.
Buy now and benefit from the discount
Many facilities are making available to their customers the possibility of purchasing vacation packages in advance, taking advantage of a substantial discount on the cost of the room or the addition of services. In addition, the option is given to move one's reservation or cancel it free of charge in case of problems.
This ploy turns out to be very successful in calming the client about the possibility of losing money in the case of the extension of restrictive measures.
If you want to find out how technology can help you make your facility more attractive, contact us. For you we have created Hospitality Booster, a program that studies your facility's needs and follows you step by step in choosing the right technology to use.